Real Estate, Technology Leaders Team Up

Thursday April 12th, 2012
RE/MAX Global

RE/MAX Global

RE/MAX Brokers, Agents Receive Leading-edge Marketing Solution

(Denver, CO) Global real estate leader RE/MAX LLC, has joined forces with technology firm eMerge to provide an innovative online marketing program to its nearly 90,000 agents and brokers in more than 80 countries around the world.

The eMerge platform is designed to empower real estate agents, teams and brokers to "be everywhere all of the time," with minimal time and effort. A must have tool when more than 80% of all buyers begin their search for a home online.

"We’ve embraced social media and online marketing at RE/MAX,” said RE/MAX CEO, Margaret Kelly. “And with the proven success of the eMerge program in our franchise sales division in 2011, the next logical move was to introduce this powerful marketing tool to our entire network. The team of eMerge and RE/MAX gives our brokers and agents one more advantage in building and maintaining strong relationships with their buyers and sellers.”

REALeMerge is designed for real estate professionals and provides agents and brokers an automated turnkey email, blog and social media program featuring robust monthly content that can establish or supplement their online marketing efforts.

"Our mission is to provide one program that consolidates and automates email, social media and blogging for RE/MAX agents and brokers,” said Bondilyn Jolly, Founder and CEO of eMerge. “The Total Market Dominator program saves valuable time by providing all of the tools and content needed to create and maintain a successful online presence. Our knowledge and commitment to the real estate space allows us to coach and support our users at the highest level for optimal results."

The eMerge "Total Market Dominator" program features:

  • Email marketing with customized, visually-branded templates
  • Visually-branded Facebook, Twitter, LinkedIn, YouTube and Tumblr blog pages
  • Professionally designed and delivered content that is relevant to the agents’ and brokers’ target markets
  • Intelligent reporting and analytics to measure the effectiveness of campaigns
  • Marketing consultants who understand the nuances of the real estate business

The program will deliver two monthly email newsletters, six blog posts every month, and weekly social media pushes to Facebook, Twitter and LinkedIn. The program also allows real estate professionals to supplement automated content with their own, personalized messaging and gain valuable feedback on what engages their users.

All eMerge subscribers also have access to educational marketing webinars, blogs and personal Customer Experience Representatives geared to educate and drive online marketing success. Additional upgrades include text marketing, online surveying and professional campaign services.

About the RE/MAX Network: RE/MAX was founded in 1973 by Dave and Gail Liniger, real estate industry visionaries who still lead the Denver-based global franchisor today. RE/MAX is recognized as one of the leading real estate franchise companies with the most productive sales force in the industry and a global reach of more than 80 countries. With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $120 million for Children’s Miracle Network Hospitals, Susan G. Komen for the Cure® and other charities. Nobody in the world sells more real estate than RE/MAX.

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